1. To promote the principles and practice of marketing in the Thailand travel industry through
capacity building with experts and professional marketeers and knowledge disseminate insight information.
2. To be a center for members to share their opinions on various topics about marketing & productivity.
3. To provide assistance on new innovation in term of approaches, research and products to improve members business performance.
4. To encourage business ethical practice among tourism operators to maintain industry integrity.
5. To promote the value of the marketing professional in tourism industry with supporting organizations such as education and professional training to create quality and sustainable labor market.